Building an automated on-demand digital experience platform

About BBYO

BBYO is the leading pluralistic Jewish teen movement aspiring to involve more Jewish teens in more meaningful Jewish experiences.

With a network of hundreds of chapters across North America and in 60 countries around the world, BBYO reaches nearly 70,000 teens annually and serves as the Jewish community’s largest and most valuable platform for delivering fun, meaningful and affordable experiences that inspire lasting connection to the Jewish people.




Company Size





🏔The Challenge

BBYO was offering an on-demand virtual event service that allowed any teen to host an online event or experience through their platform.

An event can be booked by clicking on the Add Event button on their Webflow website as shown below:

An event can be added by filling a simple Jotform, which is connected with an AirTable CMS, as shown in the table below.

In the backend, the operations team had to manually approve the events, and generate a Zoom link from 10 Zoom accounts that they had configured, without avoid a time-clash.

For example:

If the participant wanted to book a meeting on 25th November, 2022 at 9:30 AM, the team had to manually check all Zoom accounts, where this time-slot was available, and generate a link on that account.

This process of manually finding time-slots and updating on Airtable was consuming 5+ hours of operational work/week, and also increasing the turn-around time for event approvals.

Additionally, they also wanted to log the data of all webinar registrations into Airtable, instead of manually pulling them from the Zoom dashboard.

🎯 The Solution

I built a solution on make that leveraged Zoom’s API to find the best possible time-slot for the event, while rotating the Zoom accounts that were used.

Here’s a flow-chart that explains the solution we came up with:

Here’s how the scenario looked like on Integromat:

I built additional scenario capabilities to rotate the Zoom accounts, and also provide the added capability of bulk-scheduling Zoom events via Airtable.

Additionally, I was also able to build a system that automatically pulls the registration information and pushes them into an Airtable base:

🧑‍💻 Tool-stack

🔥 Result

On final deployment, the system was able to schedule 45+ Zoom events in less than 10 minutes, with zero errors. Moreover, the entire system was built in less than 2 weeks without writing a single piece of code, and at 80% lower cost than traditional development.

10x 🔥

Faster Zoom Scheduling

40% ⬇️

Lower operational costs

100% ⭐️

Scheduling efficiency

“Abhi has gone above and beyond to bring our complex project to life. He was incredibly patient throughout the entire process which had many changes and complications. I never would have thought the automation he set up would be possible, but I am blown away by what he was able to set up. Hiring him has saved us a ton of staff time and energy. I would absolutely hire him again for a future project!”

Ryan Ladd

Senior Manager, BBYO

Build Rapidly with Unlimited No-Code Development.

Get unlimited no-code design & development requests for a flat monthly rate. Fast turnaround. No contracts or surprises. Cancel anytime.